Bernie Weichsel Named HOF Board Chairman

ISHPEMING, MI – The U.S. Ski and Snowboard Hall of Fame and Museum announces a new board chairman, Bernard Weichsel of Wayland, Massachusetts. Weichsel, founder of BEWI Productions, has an extensive background in winter sport promotions, activities and events.

Serving on the board of directors since 2000, Weichsel takes over the chairmanship from David Holli of Ishpeming, Michigan, who served as chairman since 2004 and has been active on the hall of fame’s board of directors since 1985.

Weichsel’s company, BEWI Productions, currently owns and produces nationally renowned Ski & Snowboard Expos held annually in Denver, Minneapolis and Boston each fall. Aside from organizing the expos, Weichsel has involved himself in all aspects of winter sports marketing, including fundraising for the U.S. Ski Team and organizing urban winter festivals in New York and Boston.

Weichsel is also the founder and president of SKIUSA. Created in 1979, the organization’s mission is to bring the American mountain experience to skiers and snowboarders around the world, representing the United States’ premier ski resorts in more than 18 foreign countries.

Tom West, CEO of the Hall of Fame said: “All of the staff in Ishpeming are looking forward to working with Bernie Weichsel.  He has been an active board member demonstrating a deep interest in the U.S. Ski and Snowboard Hall of Fame and his connections to all aspects of the ski industry are unsurpassed.”